Johan works with narrative structures to help large scale design and product development find purpose, direction and meaning. With a long career as a management consultant, advisor and board member to several private, public and start-up ventures, Mr. Liedgren is also a frequent writer and key-note speaker, often applying storytelling to understand complex problems and inspire new ways to approach competition.

In addition, Johan is engaged in research into narrative and presence. Specifically the study of narrative experiences, elevated connections and shared transcendence applied to remote and mediated presence. The role of narrative structures in UX design and product development weaves through all.

Clients include: Bang & Olufsen, HBO, Amazon, Microsoft, Nike, MTV, Budweiser, Starbucks, Logitech, NBC, Samsung, Warner Brothers and BBC.

For inquires, pls contact Johan.